Connect advertising metrics to your actual margin instead of optimizing ACoS in isolation.
Many accounts lower ACoS without knowing the actual target value.
Per product, based on the real margin.
Make ad spend visible relative to total revenue.
Tie ad management directly to profitability.
Clear rules for scaling, holding and reducing.
Contribution margin is not looked at separately for Amazon and the shop but across channels, aligned with the profitability & contribution margin analysis from e-commerce consulting.
Result: Clear scaling rules per product, derived from the actual contribution margin rather than from ACoS alone.
€89 net per hour. We start with 20 hours and work through the most important steps in order of priority. No fixed-price promise of a finished result: after the 20 hours, you decide whether and how to continue. All prices net, plus VAT. Offer exclusively for businesses within the meaning of Section 14 of the German Civil Code (BGB).
Break-even ACoS is the point at which advertising uses up the entire contribution margin. It is different for every product, so a flat target value for the whole account almost always misses reality.
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ACoS only relates to advertised revenue, TACoS to total revenue. TACoS shows the fuller picture.
From margin, fixed costs and target profit per product: individually, not as a flat figure.
No, it needs to be linked to your contribution margin calculation.
When prices, costs or margins change, and at least quarterly.
Yes, with an estimated target ACoS that is calibrated after the first data comes in.
In a free intro call, we work out your break-even ACoS together.