New product planning & market analysis for Amazon

Before a new product is listed on Amazon: assess demand, competition and category dynamics realistically.

When Amazon specifics are overlooked.

Many new products are listed without knowing the Amazon category dynamics.

  • New products are listed without knowing the category dynamics on Amazon
  • Review requirements and visibility hurdles for new listings are underestimated
  • Advertising costs for market entry are not planned realistically
  • Competitive intensity varies widely between categories and is rarely checked in advance
  • Without a launch strategy, the important first boost in visibility fizzles out

How we assess the Amazon launch.

01

Category analysis

Competition, price level and review requirements on Amazon.

02

Visibility assessment

Realistic effort for the first rankings.

03

Calculate advertising budget

Market-standard costs for market entry.

04

Amazon-specific launch strategy

A concrete plan for the first weeks.

What is included.

Amazon-specific category and competitor analysis
Assessment of visibility and review effort
Realistic advertising budget calculation for market entry
Link to listing SEO and campaign structure
Amazon-specific launch strategy
Go/Pilot/Stop recommendation

Complements the general market analysis

While the market, keyword & competitor analysis from e-commerce consulting looks across channels, this analysis addresses the specifics of the Amazon marketplace.

Result: a realistic assessment of visibility, advertising budget and chances of success before the Amazon listing.

Start transparently.

Starter package
€1,780 net / 20 hours

€89 net per hour. We start with 20 hours and work through the most important steps in order of priority. No fixed-price promise of a finished result: after the 20 hours, you decide whether and how to continue. All prices net, plus VAT. Offer exclusively for businesses within the meaning of Section 14 of the German Civil Code (BGB).

Frequently asked questions.

Is this different from the general market analysis?

Yes, the focus here is explicitly on Amazon-specific factors such as ranking mechanics and review effort.

How much advertising budget does a launch typically need?

That depends heavily on category and competition and is calculated individually.

Is the calculation (landed cost) included too?

The calculation itself is done in the separate service Calculation & business case, and its results feed into this one.

Does this also apply to products that are already listed but weak?

Yes, the analysis also works as a basis for a relaunch.

Is a trademark law review included?

No, growald does not provide legal advice. For trademark law, we recommend a specialized lawyer.

Are you planning a new product for Amazon?

In a free intro call, we put market opportunities and effort in realistic context.

Free intro call