Calculation & business case (target price, landed cost)

From product idea to a reliable number: landed cost, target price, margin and break-even properly calculated.

When calculations are too optimistic.

Many calculations only consider the purchase price, not the full costs.

  • Calculations often only consider the purchase price, not the full landed cost
  • Customs, freight, fulfillment and advertising costs are underestimated
  • The target price is guessed rather than derived from market and margin
  • Break-even point and minimum sales volume are unknown before launch
  • Investment decisions are made without a reliable business case

How the business case is built.

01

Build the cost structure

Purchasing, freight, customs, fulfillment, packaging, advertising.

02

Derive the target price

From market analysis, competition and desired margin.

03

Calculate the business case

Break-even, minimum sales volume, capital tied up, risks.

04

Decision template

Clear numbers for the go/pilot/stop decision.

What is included.

Complete landed cost calculation
Target price derivation from market and margin
Break-even and minimum sales volume calculation
Overview of capital tied up and risks
Scenario calculation (best/realistic/worst case)
Decision template for management

Calculation before the supplier inquiry

Only once target price and margin are clear does a concrete inquiry to suppliers make sense. The calculation provides the numbers with which sourcing starts in a targeted way.

Result: a reliable business case with target price, break-even and risk assessment before capital is committed.

Start transparently.

Starter package
€1,780 net / 20 hours

€89 net per hour. We start with 20 hours and work through the most important steps in order of priority. No fixed-price promise of a finished result: after the 20 hours, you decide whether and how to continue. All prices net, plus VAT. Offer exclusively for businesses within the meaning of Section 14 of the German Civil Code (BGB).

Frequently asked questions.

Isn't a rough calculation enough?

Rough calculations often overlook freight, customs or fulfillment costs and distort the actual margin significantly.

Are advertising costs included too?

Yes, a realistic share of advertising costs is part of the business case.

What if the business case turns out negative?

Then that is a valid result, better recognized before committing capital than after.

Does the calculation only apply to Amazon?

No, it works across channels, for your shop and marketplaces.

Can the calculation be run for several scenarios?

Yes, best/realistic/worst-case scenarios are the norm.

Do you know your break-even before you invest?

In a free intro call, we work through a first business case together.

Free intro call