Where priorities remain unclear today.
Many teams work on several fronts at once, with no reliable order.
- There are many opinions on the next step, but no reliable prioritization
- Metrics from the shop, marketplaces and ad accounts are not brought together
- Unclear which front is currently costing the most margin or growth
- New ideas are discussed before the current status has been properly captured
- Without a roadmap, energy fizzles out in parallel one-off actions