Profitability & contribution margin analysis

Clarity on which product, channel and campaign actually makes money, instead of just showing revenue.

Growth is not the same as profit.

Many companies grow revenue without knowing where they actually make money.

  • Revenue grows, but whether and where profit is made stays unclear
  • Contribution margins are not calculated cleanly per product or channel
  • Hidden costs (fulfillment, returns, advertising, fees) distort the picture
  • Some products or campaigns quietly subsidize others
  • Decisions on pricing or product range are based on gut feeling instead of numbers

How we make profitability visible.

01

Capture the cost structure

Classify purchasing, fulfillment, fees, advertising and returns completely.

02

Calculate contribution margin

Per product and channel: reliable numbers instead of a revenue-only view.

03

Identify outliers

Make loss-makers and quiet profit drivers visible.

04

Recommendations

Derive prioritized decisions on pricing, product range and channels.

What is included.

Complete cost structure per product/channel
Contribution margin calculation at product level
Identification of loss-makers
Pricing and assortment recommendations
Channel comparison (shop vs. marketplaces)
Clear reporting format for management

Experience from running our own brand

With Natureich, growald manages contribution margins itself across multiple products, channels and ad accounts. The methodology comes from our own day-to-day business.

Result: you know, product by product, where margin is made and where it is lost, as a basis for pricing, assortment and advertising decisions.

Start transparently.

Starter package
€1,780 net / 20 hours

€89 net per hour. We start with 20 hours and work through the most important steps in order of priority. No fixed-price promise of a finished result: after the 20 hours, you decide whether and how to continue. All prices net, plus VAT. Offer exclusively for businesses within the meaning of Section 14 of the German Civil Code (BGB).

What is actually left after advertising?

Enter values, see the result instantly

Revenue and ACoS say nothing about whether money is left at the end of the month. This calculation combines price, costs, returns and advertising into one number: the contribution margin after advertising.

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Contribution margin before advertising–
Advertising cost per unit–
Contribution margin after advertising–
Contribution margin per month–

The calculation runs entirely in your browser. No entries are transmitted or stored.

Frequently asked questions.

Isn't our bookkeeping enough?

Bookkeeping usually shows only totals, not contribution margins per product or channel. The analysis closes exactly that gap.

Which tools are used?

Your existing export data from shop, marketplace and ad accounts is usually enough, plus a structured spreadsheet or a dashboard.

How often should the analysis be updated?

Depending on the size of your product range, we recommend an update every one to three months.

Are returns taken into account?

Yes, return rates and return costs are included in the contribution margin calculation.

Can the analysis be done on an ongoing basis instead of once?

Yes, it can be set up as recurring reporting.

Do you know which product actually makes a profit?

In a free intro call we assess your situation and show where the biggest margin levers are.

Free intro call