Which products should be expanded, which reduced and which added to the range, based on demand, margin and strategic fit.
Many product ranges came about historically, not through strategic planning.
Assess revenue, margin, demand and effort per product.
Core products, expansion potential, phase-out candidates.
Evaluate new product ideas by market, margin and assortment gap.
Clear recommendation for focus, expansion and cleanup.
Where expanding the product range looks sensible, the strategy connects directly with market analysis and sourcing, with no break between planning and implementation.
Result: a prioritized assortment strategy that shows where focus, expansion and cleanup pay off most.
€89 net per hour. We start with 20 hours and work through the most important steps in order of priority. No fixed-price promise of a finished result: after the 20 hours, you decide whether and how to continue. All prices net, plus VAT. Offer exclusively for businesses within the meaning of Section 14 of the German Civil Code (BGB).
Yes, provided they fit the brand strategically and show up in the opportunity mapping.
By a combination of margin, revenue trend and strategic relevance, not by revenue alone.
Yes, the shop and marketplaces are looked at together.
You receive a prioritized list including a recommendation, which serves as a basis for sourcing or marketing.
No, there is a separate market, keyword and competitor analysis for new products.
In a free intro call we assess your product range and show the biggest opportunities.