A campaign structure that stays understandable, with clean bid logic and controlled search terms.
Many campaign structures have grown over time and are hard to follow.
Capture existing campaigns, ad groups and search terms.
Resolve overlaps, add negative keywords.
Clear logic by match type and objective.
Rules for adjusting based on performance data.
Before raising budget, a clean structure is worth it. Otherwise you simply scale the wasted spend along with it.
Result: an understandable campaign structure with less wasted spend and clear bid logic.
€89 net per hour. We start with 20 hours and work through the most important steps in order of priority. No fixed-price promise of a finished result: after the 20 hours, you decide whether and how to continue. All prices net, plus VAT. Offer exclusively for businesses within the meaning of Section 14 of the German Civil Code (BGB).
A basic framework usually lasts months, while ongoing maintenance (negative keywords, new search terms) should happen weekly.
The Amazon report that shows which actual search terms generated clicks and sales.
Depending on account size, additional software can make sense, but it is not a must.
Yes, with an adapted starting structure for the launch phase.
The structure is the foundation. Only afterwards can you sensibly optimize for break-even ACoS and TACoS.
In a free intro call, we review your structure together.