Keyword, market & competitor analysis

Understand what customers actually search for on Amazon, and how competitors are currently positioned.

When keywords are guessed instead of researched.

Many listings are based on assumptions rather than real search data.

  • Backend keywords and titles are based on assumptions rather than search data
  • Competitor listings are not analyzed systematically
  • Search term opportunities (niches with demand but little competition) go undiscovered
  • The keyword strategy is created once and never updated
  • PPC and SEO keywords are treated separately instead of together

How we analyze keywords and competition.

01

Keyword research

Collect relevant search terms with volume and relevance.

02

Competitor analysis

Positioning, prices, reviews, content quality.

03

Identify opportunities

Niche keywords with a good demand-to-competition ratio.

04

Derive the strategy

Define one keyword set for listing and PPC together.

What is included.

Complete keyword research with search volume
Competitor analysis of the top listings
Identification of niche keyword opportunities
Shared keyword set for SEO and PPC
Concept for regular updates
Foundation for listing SEO and campaign structure

One analysis, two uses

The results feed directly into listing SEO and the PPC campaign structure. You get one unified keyword set instead of separate lists.

Result: a prioritized keyword set that can be used for both listing SEO and PPC.

Start transparently.

Starter package
€1,780 net / 20 hours

€89 net per hour. We start with 20 hours and work through the most important steps in order of priority. No fixed-price promise of a finished result: after the 20 hours, you decide whether and how to continue. All prices net, plus VAT. Offer exclusively for businesses within the meaning of Section 14 of the German Civil Code (BGB).

Frequently asked questions.

Which tools are used for the analysis?

Standard Amazon keyword and analysis tools, supplemented by manual market observation.

How many keywords result?

Depending on the category, usually 50 to 200 relevant keywords, prioritized by opportunity.

Is international search taken into account?

Yes, on request, especially when internationalization is planned.

How often should the analysis be updated?

At least annually, or when there are major changes to the assortment or market.

Does this replace a trademark check of the terms?

No, growald does not provide legal advice. For trademark law questions, we recommend a specialized lawyer.

Do you know what your customers really search for on Amazon?

In a free intro call, we show first results from your category.

Free intro call